Monday, September 27, 2010
Discovering the Truth Reading Journal
Is this about writing, or smoking? I was confused for most of the story, I understand about how we shouldn't smoke, and it kills, and ads in the late 80's and early 90's started the trend away from juvenile smoking. I now somewhat understand what Ethos is, something from aristotle. Rhetoric is something that leads the soul through words, so I got that. The advertisement with virginia slims is very powerful, and the commercial is extremely well done, and probably succeeded in the message it was trying to portray. There description of how you must appeal to properties of thought that were known about in the days of the Greeks, and when the Truth campaign did these, they were successful in lowering the smoking rate significantly.
Subscribe to:
Post Comments (Atom)
I agree, was she just trying to talk about Ethos or what? Well whatever I just know I could relate to the campaign since it is from our generation. Warning: Smoking Kills
ReplyDeleteI am on the same page as the both of you! At first she told facts then she went into some crazy mess about Aristotle. . . confusing but yeah. SMOKING IS A NO NO :)
ReplyDeleteAll I have to say is I'm glad that I was not the only one that was just a little confused with the whole thing, but I think he tried to put together something centered around smoking I guess.
ReplyDeleteI was confused too. Of course I got the part that smoking is bad, but I'm still a little iffy on ethos. I guess you can say good ethics is needed. Either way, just don't smoke :)
ReplyDeletegraded 9/30
ReplyDelete